Valentina Cappi is Research Fellow at the Department of Sociology and Business Law, University of Bologna, and she teaches the module ‘Social Media and Communication of Migration Processes’ at the University of Sassari, Italy. Her current research project deals with “Regenerating communication on climate change. Action-research with key players in the awareness-raising on the ecological transition to promote sustainable lifestyles and create a community of practices”. She is a member of the research team of the Horizon2020 “Perceptions”. Her research interests concern the sociology of cultural processes, with particular regard to the role of the media in shaping cultural perceptions and social practices. Starting from her PhD, she has been conducting research also in the field of Sociology of Health and Illness, exploring lay and professional perceptions of medicine.